“Off-axis” audiovisual production and education in Brazil: the case of the Federal Institute of Goiás

Abstract

Cinema’s and audiovisual’s production, like the major groups of media, has been historically concentrated in the hands of a few agents if compared to the whole population. This kind of concentration favors hegemonic speeches and alienated representations of cultures that does not produce its own content. Brazilian’s public politics for the decentralization of audiovisual’s production on the 21st century are playing an important and successful role on the growth of the production outside the axis of Rio-São Paulo, principal economic and media center Brazil. The audiovisual education institutions placed “outside de axis” must be attentive of this situation, preparing students for technical, social and cultural challenges of the decentralization of the production and the speeches. The Federal Institute of Goiás (IFG) offers since 2015 the bachelor’s degree in Cinema an Audiovisual in Goiás, a small city of Brazilian’s center-west. The course has had important results from its pedagogic proposal as it tries to consolidate as a new institution and stablish cooperation actions with other institutions outside the major centers of media productions in its country and worldwide.