Imagining the image in tourism: a round trip

Agustín Santana-Talavera


Currently, the role of the image in the development of tourism and, especially, as an element of differentiation of a destination area is widely recognized. This is reflected in the literature, which seeks to identify the variables that motivate the purchase or incentivize the decision process. However, the reference to feedback processes or control mechanisms of the image, as well as its creation, is unusual. This article aims to present a model of understanding these processes.


Image; tourism; tourist-consumer; tourist destination; tourist system

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